How can we collaborate to make the world better?

 
 

Website renovation in progress, please excuse the mess.


Hi, I’m Arijit Das, a human-centered designer on a mission to connect vision to lean impact

head-shot.jpg
 

Over a 20+ year career, I’ve designed and developed digital products for research, nonprofit, enterprise, start-up, and government clients

20+Years practicing design

30+Applications designed & developed over my career

100How I keep it :)

textbg-com.jpg

Envisioning the Multi-Device Future for Investment Services

Client:

  • Protected (highly trusted investment institution)

Services:

  • Secondary Research

  • Story mapping

  • UX design

Challenge

Two weeks to propose a vision for the multi-device experience for one of the world’s most trusted investment companies, charting a path from today to 10 years in the future.

Solution

As the UX Lead, I worked with our team of designers and strategists in daily discover-design-validate cycles.  Through subject matter research, competitive analysis, secondary user research, story mapping, and scenario design, we defined each stage of the vision and how it would impact the client.

Key takeaway: the future of human-computer interaction is ambient intelligence.

multidevice-header.jpg

Design Strategy for Animoto’s SaaS Video Builder

Client:

  • Animoto

Services:

  • Team Direction & Management

  • Design Ops & Process

  • Design Strategy

  • Product/UX Design

Challenge

Help small business owners, who self-identify as not creative, become repeat video creators.

Solution

To push the beta to launch, I led a redesign effort starting with a discovery and design sprint zero. We identified core design principles and a critical path. Key finding: Animoto is not a creativity tool, it is an efficiency tool. Another key finding: we needed to bridge the creativity gap for our users. Using these insights, we tweaked the design to get more users to preview a video they created - the wow/aha moment when users are both blown away by the quality and also amazed they made it themselves.

After a successful launch, I led design strategy by identifying opportunities and principles, supported operations by improving how designers collaborated with product managers and engineers, and supported design efforts by leading design sprints.

cover - builder in macbook.jpg

Research & Design for a Mobile Investing App for Structured Notes

Client:

  • Halo Investing

Services:

  • Research

  • Product & UX Strategy

  • Product Design

Challenge

Help define a business case and initial design for a new mobile investment app for structured notes.

Solution

The founders of Halo Investing had a vision that structured notes, which offer downside protection, are a safer investment opportunity than stocks. Through secondary research and user research, I helped them refine their target market and value proposition, and defined a high-level user engagement strategy. I then designed the initial app prototype with a focus on social proof and community support as a way to help users navigate the complicated world of structured notes.

cover-halo.jpg

Design Direction for Kohl’s Lab, An Incubator for Digital Retail Innovation

Client:

  • Kohl’s

Services:

  • Team Direction & Management

  • Design Ops & Process

  • Research

  • Product & UX Strategy

  • Product Design

Challenge

Improve digital retail by standardizing an innovation process to rapidly develop new solutions using emerging technologies.

Solution

Move fast and learn things… I led the design of 14 apps over two years. Each new solution was an opportunity for the team to revisit and refine how designers, engineers, and business stakeholders collaborated to arrive at testable hypotheses and prototypes more quickly and efficiently. I also educated the team on foundational human-centered design and initiated practices such as defining human-centered principles at the beginning of each project. This allowed them to make faster design decisions durning sprints.

cover-kohls.jpg
textbg-sg.jpg

Charitable Giving Platform with Enterprise Partner

Client:

  • Kohl’s

Services:

  • Competitive Analysis

  • Primary & Secondary Research

  • Product Strategy

Challenge

Discover the opportunity and define a product vision for a charitable giving platform which uses enterprise partners.

Solution

I started with a competitive analysis of various crowdfunding platforms, and complemented that with secondary research to discover factors which drive success and failure for crowdfunding campaigns. Because crowdfunding for products is fundamentally different than charitable giving, I then did a research deep-dive into donor psychology and behaviors to discover 11 human factors which should be considered to ensure a successful donation campaign. I also did user research to model the four key platform users. To present the product vision, I synthesized the research into several rich product scenarios to, distilled the scenarios into user stories, and developed a high-level user flow showing the full engagement cycle and key intersection points for the four users types.

cover-gd.jpg

Digital Cognitive Behavioral Therapy for Anxiety Disorder

Clients:

  • National Institute of Mental Health (NIMH)

  • Temple University

  • Workbook Publishing

Services:

  • Product Strategy

  • Creative & Technical Direction

  • Team Management

  • Content Development

  • Product Development

Challenge

Create a digital version of a highly successful in-person cognitive behavioral therapy program for adolescents with anxiety disorder.

Solution

For phase 1 of this project, I led the development of small prototype which digitized the in-person content and activities. It was not effective. Our team learned the hard way that we couldn’t just digitize the existing program. We had to reinvent it to account for the challenges and opportunities of a digital platform. Over three years, working closely with researchers, I led a team to develop “Camp Cope-A-Lot”, a 12 module interactive cartoon which engaged users in a self-learning context. The program showed 80% efficacy in clinical trial, compared to 78% for in-person therapy, and 17% for CACS control.

The admin portion of the product was a patient tracking and management portal for therapists and facilitators. We developed an early SaaS subscription model which tied directly to the patient management portal. The product was distributed as an early hybrid cloud application.

Lean Technology Solutions to Reach At-Risk Youth

Clients:

  • Sasha Bruce Youthworks POWER Program

Services:

  • Research, Education & Coaching

  • Web Design & Development

Challenge

Empower young peer counselors, using inexpensive tools and methods, to provide sexual health education, support, and access to services for highly at-risk youth.

Solution

I worked closely with the amazing director and young volunteers of the POWER Program to understand both their needs and the needs of the population they served: homeless and other at-risk youth. Together, we discovered and implemented low cost solutions such as SMS-based information services and rapid content development using cellphone cameras. My team was also responsible for developing the program’s website and educating the volunteers on its maintenance.