01 Animoto Marketing Video Builder

Animoto empowers anyone to make and share professional looking video in minutes. As Head of Design, I helped unblock the launch of Animoto's new business product, the Marketing Video Builder, by introducing practices such as journey mapping and a focus on critical path to improve the core experience.

  • Animoto
  • New York, NY
  • 20182016
cover - builder in macbook - pale.jpg

02 Halo Investing mobile app

Halo Investing's mission is to democratize access to safe investment products and knowledge. After researching Halo's market opportunity and defining customer personas, I designed Halo's first mobile app around core principles of reassurance and trust.

  • Halo Investing
  • Chicago, IL
  • 2015

03 Kohl's Lab digital retail incubator

Kohl's Lab rapidly discovered opportunities and delivered solutions for digital retail innovation. I directed the experience design for a team which developed and iterated on new mobile apps, in-store digital retail, and location-aware systems.

  • Kohl's
  • Milwaukee, WI
  • 20152012