01 Animoto Marketing Video Builder

Animoto's online tools empower everyone to make professional-quality videos in minutes. To unblock the launch of Animoto's new product for businesses, I introduced practices such as journey mapping and a focus on critical path to improve the core experience.

  • Animoto
  • New York, NY
  • 20182016
cover - builder in macbook - pale.jpg
 
 

02 Halo Investing mobile app

Halo Investing's mission is to democratize access to safe investment products and knowledge. After researching Halo's market opportunity and defining an UX strategy, I designed & prototyped the concept for Halo's mobile app around core principles of reassurance and trust.

  • Halo Investing
  • Chicago, IL
  • 2015
 
bg-lightblue.png
 

03 Kohl's Lab digital retail incubator

Kohl's Lab rapidly discovered opportunities and delivered solutions for digital retail innovation. The experience design team, directed by me, developed and iterated on new mobile apps, in-store digital retail, and location-aware systems.

  • Kohl's
  • Milwaukee, WI
  • 20152012